Guides from real campaigns
Practical guides on Google Ads, Facebook and Instagram ads, AI search, websites and social media for local businesses, online stores and startups, each built on a real client campaign.
, 5 min read
Beyond Amazon: Growing Your Own Online Store with Ads
How Amazon sellers can build a profitable online store of their own with Google Shopping and Facebook and Instagram ads, and raise ROAS month by month.
3.5xreturn on ad spend by month six, up from 1.8x, Lure Essentials
, 5 min read
Catering Marketing: How to Get More Catering Orders Online
How catering companies win more event bookings and online orders with a website that takes payments, local Google ads and Facebook and Instagram ads.
$19.70cost per lead on Facebook and Instagram, MFood
, 8 min read
How Personal Injury Law Firms Can Lower Their Cost per Lead
A playbook for personal injury firms to get more qualified case inquiries for less with Google Ads, Facebook and Instagram ads and a website that converts.
$31average cost per lead, against a market range of $120–$350, Marc L. Schwartz P.C.
, 6 min read
How to Get Your Business Recommended by ChatGPT and AI Search
How small businesses can get mentioned when customers ask ChatGPT, Gemini, Claude or Perplexity for a recommendation, and how ads in ChatGPT work.
, 5 min read
How to Grow a Personal Brand on Instagram and TikTok Organically
How creators, experts and founders can grow an audience on Instagram, TikTok and YouTube without paid ads: voice, hooks, a content plan and consistency.
+13KInstagram followers in three months, Andrey Tolstoy
, 5 min read
How to Lower Cost per Install for a Subscription App
How app startups get more downloads and paying users for less with Google app campaigns and Facebook and Instagram ads optimized for purchases.
$0.37average cost per app download, Live Screen
, 5 min read
Indoor Playground Marketing: More Visits and Party Bookings
How indoor play centers reach local parents, fill weekdays and sell more birthday parties with Google Maps, local search ads, Facebook and Instagram.
+40%booking inquiries within three months, Land o Fun
, 5 min read
Limousine Company Marketing: How to Get More Bookings
How limousine and black car services win more bookings with Google search ads, an optimized Maps listing and active social pages, at a controlled cost.
+30%booking inquiries, Chicago limousine service
, 6 min read
Marketing a New Beauty Salon: A Plan for More Bookings
A plan for a new salon or spa to go from zero online presence to steady bookings with Google Maps, Instagram, Facebook and Google ads and online booking.
2xappointment bookings, month over month, Chernika Beauty Space
, 5 min read
Optical Store Marketing: More Eye Exams and Store Visits
How independent optical stores compete with chains and online sellers, using Google Maps, search and shopping ads and Instagram to drive exams and visits.
+70%online appointment bookings, EuroOptica