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Optical store chain, Manhattan, NY

EuroOptica

A high-end optical store chain in Manhattan wanted stronger local awareness, more store visits and more online sales.

online appointment bookings
+70%online appointment bookings
store foot traffic
+30%store foot traffic

The challenge

  • Intense competition in Manhattan's luxury retail market
  • Low local awareness despite high-quality products

What we did

  • Instagram, Facebook and Google Maps management
  • Google Ads, Meta Ads and shopping campaigns
  • Consistent branded content with local SEO

Results

  • Online appointment bookings up 70%
  • Store foot traffic up 30%
  • A significant lift in online sales
  • Higher ad click-through and conversion rates

By channel

Google Ads
Cost per conversion $3.60, click-through rate 12%
Meta Ads
Cost per lead $14.57, click-through rate 2%
Ad account summary: 78.9K clicks, 12.5K conversions, $3.60 cost per conversion, $44.9K spend
Google Ads: 12.5K conversions at $3.60 each.
Social ad chart of click-through rate by placement, rising from under 1% to over 2%
Meta Ads: click-through rate on Instagram and Facebook over the campaign.

Stronger local brand recognition and more qualified leads, without the cost of a full in-house team.

“Our partnership with e50 Ads helped us achieve a digital presence comparable to high-budget agencies, without breaking the bank.”

EuroOptica

The full guide behind this case

Results from individual client campaigns. They do not guarantee the same results for every business.

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