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Personal injury law firm, NY, NJ and FL

Marc L. Schwartz P.C.

A personal injury law firm serving New York, New Jersey and Florida wanted more qualified leads in one of the most competitive ad markets there is.

average cost per lead, against a market range of $120–$350
$31average cost per lead, against a market range of $120–$350
of website visitors became inquiries
23%of website visitors became inquiries
Homepage of the firm's new website with a free consultation button
The new website we built for the firm.

The challenge

  • Stiff competition among legal service providers
  • Low online visibility and engagement, leading to few qualified leads

What we did

  • Social media management on Instagram, Facebook and YouTube
  • A new website with SEO and conversion-focused design
  • Targeted Google Ads and Meta Ads campaigns

Results

  • Average cost per lead of $31, against a market range of $120–$350
  • 23% website conversion rate
  • More online inquiries turning into consultations
  • Higher website traffic and engagement

By channel

Google Ads
Average cost per lead $65, click-through rate 1.4%
Meta Ads
Average cost per lead $23, click-through rate 3.7%
Ad account summary: 1.29K clicks, 1.40% click-through rate, $2.71 average cost per click, $3.49K spend
Google Ads: clicks, click-through rate, average cost per click and spend.
Social ad charts of click-through rate and conversions by placement, late January to February
Meta Ads: click-through rate and conversions by placement.

Stronger credibility, better market positioning and a higher return by capturing and converting high-intent prospects.

“e50 Ads' comprehensive solution helped us secure more qualified leads at a fraction of the cost of traditional marketing methods.”

Marc L. SchwartzManaging Partner, Marc L. Schwartz P.C.

The full guide behind this case

Results from individual client campaigns. They do not guarantee the same results for every business.

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