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Parental control app, California

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A California startup behind a parental control app needed downloads and paying users in a crowded app market.

average cost per app download
$0.37average cost per app download
average in-app purchase rate
22%average in-app purchase rate
Landing page of the parental control app

The challenge

  • High competition in the app market
  • Low initial awareness and downloads

What we did

  • Focused Google Ads and Meta Ads campaigns
  • Data-driven optimization for a tech-savvy audience
  • Positioning built to earn trust and downloads

Results

  • Average cost per download of $0.37
  • 22% average in-app purchase rate
  • Reduced customer acquisition costs

By channel

Google Ads
Cost per in-app purchase $58.38, click-through rate 17.44%
Meta Ads
Cost per install $1.68, click-through rate 1.8%
Ad account summary: 1.44K clicks, 17.44% click-through rate, $58.38 cost per conversion, $1.87K spend
Google Ads: 17.44% click-through rate and $58.38 per in-app purchase.
Social ad charts of click-through rate and cost per link click by placement, late January to February
Meta Ads: click-through rate and cost per link click by placement.

A fast market entry and a scalable acquisition plan for long-term growth.

“e50 Ads' focused ad campaigns and strategic insights have been instrumental in getting our app noticed and downloaded by our target audience.”

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The full guide behind this case

Results from individual client campaigns. They do not guarantee the same results for every business.

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